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Google+Press Contact: Robin Austin, Director, Public Relations, 714-885-3462
Emulex Launches New Reseller Program to Provide Enhanced Services and Support for its Expanding Network of Channel Partners
Program Delivers Unmatched Efficiency and Customized Features to Address Reseller Needs
COSTA MESA, Calif., October 10, 2007 - Emulex Corporation (NYSE:ELX) today announced its new reseller program designed to deliver customized programs with unmatched efficiency for its channel partners. The new Emulex Reseller Program also enables Emulex to expand its network of server and storage integrators, value-added resellers (VARs) and channel consultants that recommend and deploy storage area network (SAN) solutions.
"The Emulex Reseller Program is a key component of Emulex's growth and diversification strategy laid out last year and is aimed at strengthening the Company's core business and driving market share growth," said Mike Smith, executive vice president of worldwide marketing, Emulex Corporation. "This new program enables Emulex to more closely align the Company's sales and marketing activities with its channel and OEM partners."
"Emulex designed this reseller program based on extensive research within the VAR and distribution channels so that it stands above competitive programs, delivering efficiency and above all else, profitability for its channel partners," said Steve Marconi, vice president of worldwide channel sales, Emulex Corporation. "The expansion of our network of channel partners is critical to increasing the strength of the Emulex brand and capturing incremental market share."
Members of the new Emulex Reseller Program may receive exclusive benefits including market development funds, trade-in and demo product, as well as sales incentives - all designed to increase Emulex channel partners' profitability and growth. Resellers also have access to online deal registration application and tracking, which minimizes the time required to complete the sales process. In addition, member resellers have access to a number of powerful sales and training tools.
"Emulex obviously had the reseller in mind when they designed this program. The Emulex Reseller Program portal is easy to use, gives us complete control over access to information specifically related to our business and visibility into the status of our transactions," said, Doug Hazell, account manager, HPS. "Emulex has been a business partner for several years and understands our needs, which is why we decided to participate in the Reseller Program, and we look forward to continuing to work together to further the adoption of Emulex products."
The Emulex Reseller Program is available to partners in North America, Europe, Middle East and Africa. Key components of the Emulex Reseller Program include:
- Online Partner Resource Center: The resource center houses all the customized information resellers need to support the sales process, including technical tools, training materials, news updates and promotions - all in one location.
- Reseller Program Portal: This web-based portal provides a single site to manage Emulex channel programs and expedite submissions and claims. The submission, claiming and tracking processes are all online, thus significantly reducing the amount of time resellers must spend administrating the program. Resellers gain back valuable time often spent managing the reseller program and can use that time for more profitable tasks, such as selling.
- Program Tiers: Different resellers require various levels of support. The Emulex Reseller Program addresses these differences with three separate program tiers. Emulex will assign the reseller to one of three ascending tiers - Silver, Gold or Platinum. This assignment is based on the amount of Emulex products a reseller has sold, their current run rate, and their business plans surrounding the sale of Emulex products.
"As a storage networking reseller, we look for programs with unique tools that provide us with value-add to bring to our end user customers," said John Bettenburg, vice president, Solutions Group, North American Systems International. "Participating in Emulex's industry-leading Reseller Program enables us to spend more time focused on delivering products to our customers instead of behind-the-scenes administrative tasks. We participate in multiple manufacturer programs and Emulex's Reseller Program is definitely best-in-class for its simplicity and efficiency."
Emulex has also given its distribution partners, including Avnet, ACAL, Bell Micro EMEA, Distrilogie, FourLeaf, Info X Distribution, Ingram Micro and Tech Data, the opportunity to play a key role in the program. Emulex's program allows its distributors to assist resellers in registering deals, thereby helping resellers increase profitability and save time. Distributors also have access to the program's Online Partner Resource Center, which includes the latest product information and sales and technical training materials.
"The expansion of Emulex's Reseller Program has provided Info X Distribution with a unique set of benefits and features, including a new web portal that enables us to provide increased value-add to our reseller partners, such as assistance throughout the entire sales process and real-time product information," said Tom Carlucci, President, Info X Distribution. "The streamlined approach of Emulex's Reseller Program affords us a more effective, time-saving platform for distributing SAN connectivity solutions."
For more information on the new Emulex Reseller Program, visit www.emulex.com/partners/reseller.
About Emulex
Emulex Corporation creates enterprise-class products that intelligently connect storage, servers and networks. The world's leading server and storage providers rely on Emulex's award-winning HBAs, intelligent storage platforms and embedded storage products, including switches, bridges, routers and I/O controllers, to build reliable, scalable and high-performance storage and server solutions. Emulex is listed on the New York Stock Exchange (NYSE:ELX) and has corporate headquarters in Costa Mesa, California. News releases and other information about Emulex Corporation are available at www.emulex.com.
Emulex Safe Harbor Statement
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements that involve risk and uncertainties. The company wishes to caution readers that a number of important factors could cause actual results to differ materially from those in the forward-looking statements. Those factors include the rapidly changing nature of technology, evolving industry standards and frequent introductions of new products and enhancements by competitors; fluctuation in the growth of Fibre Channel and IP markets; changes in economic conditions or changes in end user demand for technology solutions; fluctuations or delays in customer orders; the highly competitive nature of the markets for Emulex's products; Emulex's ability to gain market acceptance for its products; the company's ability to attract and retain skilled personnel; the company's reliance on third-party suppliers. These and other factors which could cause actual results to differ materially from those in the forward-looking statements are also discussed in the company's filings with the Securities and Exchange Commission, including its recent filings on Forms 8-K, 10-K and 10-Q. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
